Fidelity, a print and marketing agency based in Bedfordshire are the first UK company to invest in the new Xerox 770 digital production press to compliment their existing digital offering. Further investment will also see the company take on new finishing equipment to compliment the new higher quality and speed digital press.
Fidelity, a family business, started as an agency offering design, web and print and invested in digital print in 2005.
Having recently celebrated 10 years in business, Louise Hodge, Managing Director, puts Fidelity's success down to their unique approach to marketing services. "We offer a one-stop solution to our clients, we are media agnostic and provide the right media for the job. We educate and enable clients to carry out aspects of their own marketing using website CMS and our new online marketing portal. We are also able to deliver cross-media marketing campaigns where every channel can be accurately tracked and measured proving return on investment."
The new 770 digital press includes Automated Colour Quality Suite (ACQS) which is based on an inline spectrophotometer to ensure optimum and consistent quality. The press can also accurately reproduce Pantone colours ensuring brand consistency; a first for digital print!
The company are confident that the press investment will make Fidelity even more competitive in print and with the cross-media and marketing portal technologies on hand they will attract new larger clients who are looking for a new ways to connect with their audience.