i-fidelity Campaign Manager helps companies drive better results from their marketing campaigns and achieve greater insight about recipient behaviour. Print can be combined with digital media touch points such as emails, web pages and even text messages to capitalise on the strength of each media channel. Campaign Manager creates a personalised url or ‘PURL’ for each recipient enabling them to have a unique 1:1 interaction with the campaign centred around relevant images, text and marketing steps.
Campaign Manager does not restrict users to a prescribed method or workflow. Every element of the campaign including the actual steps (mailings, emails etc) can be defined to target optimum campaign results. Using the variable composition engine at the heart of the solution, text, images, layouts and even survey questions can vary for each recipient. As a campaign progresses each recipient interaction is tracked and can be used to tailor steps further in the life cycle of the campaign adding additional emails or changing the offer text.
Cross media campaigns can attract far higher response rates compared with isolated or traditional marketing channels. The marketing insight however can prove to be just as valuable. Campaign Manager helps brands to understand which versions of a mailing, email or offer provoke greater response while interacting with the recipient throughout their campaign journey. A tracking site can provide live reports to marketers about campaign performance while segmenting responses into downloadable, attractive graphics.