Graphic design & marketing from a single-source agency

Your company image or brand sets the tone and expectations of your business service. Whether you are a new or existing business think about what you current image says about you.

‘You pay peanuts - you get monkeys’.

Are you designing it yourself? What impression do you give with a home designed and printed flyer?

It may be cheap to you but it will also appear cheap to potential customers. They build an idea of who you are and what your service is going to be like and also what they expect to pay. Low investment sets a low expectation for both your business and your clients.

Online printing may be cheap but they also use low quality printing equipment. The big VP, for example may give away lots of nice freebies which are ideal for starting a business but the actual cost of their printing when you order straight business cards and flyers is no different than any other printer and the quality of print, service and delivery you get is abysmal. The logo and design you are adopting for your business future is quite likely in use elsewhere, and it is difficult and expensive for designers like us to continue its use without artwork; leading to an expensive redraw or rebrand later on.

Beware! Image is not the be all and end all

Firstly, when you take the step to improve your printed literature you also need to consider other aspects that make your marketing communications successful. You need to understand the importance of copy writing and imagery used in grabbing the attention of and engaging the recipient and directing and impelling the reader to take the required action.  Secondly, marketing campaigns are much more successful when managed as part of a multi-strategy marketing plan, creating measurability, gaining greater response and higher return on investment.

How are your other marketing media working for you right now, could it be time to take a fresh look at your marketing as a whole?

What can we do for you?

At Fidelity we work with success-driven small business owners and corporates alike. We help you understand the value of marketing and the impact it can have on your business success. We work with you to create a suite of marketing materials and solutions that will give your business a great brand AND deliver tangible, measurable results from your marketing as a whole.

Fidelity are a single-source solution and offer you complete design and print service with extremely fast turnarounds when required. Call Emily or Simon on 01525 300001 to arrange a free consultation to discuss your needs.

We supply digital print across the UK and locally to Ampthill, Flitwick, Bedford, Luton, Milton Keynes, Shefford, Biggleswade, Letchworth, Sandy, Stevenage, Harpenden and St Albans.