QR Codes   

Code readers are increasingly being pre-installed on smart phones such as Apple’s iPhone, Android and Symbian. These codes are a handier way of getting to a website than typing in a URL and can be customised for different marketing campaigns, media, locations or even individual recipients. Using an analytics dashboard it’s possible to track where users have clicked in from. For the first time it can be shown that someone has been influenced directly by print. Imagine knowing which particular poster piqued a passer-by’s interest or which edition of a magazine someone responded to.