PUT YOUR MARKETING ON AUTOPILOT
WITH MULTI-TOUCH OMNI-CHANNEL CAMPAIGNS AND MARKETING AUTOMATION
Omni-channel marketing, also known as cross media marketing combines print, email, web pages, PURL’s, mobile SMS and social media channels to create engaging, multi-touch, response-driven campaigns. Brands can create a unique 1:1 experience, personalising each step with recipient information and changing elements of the design to reflect data segments. This could be as simple as changing the offer based upon a previous purchase or as intelligent as changing entire campaign steps such as surveys or mailings based upon responses earlier in the campaign.
Omni-channel marketing provides the tools to help brands assess which initiatives are performing and which are not. Campaigns can show which recipients came from the printed mailing compared to the various emails, funneling leads dependent upon number of visits and stage reached. Omni-channel marketing delivers vastly increased campaign response rates while delivering unparalleled customer insight.
WHAT CAN OMNI-CHANNEL MARKETING BE USED FOR?
All types of marketing campaigns:
In-bound lead generation
Seminar and webinar registration
Invitation to attend an event or trade show
Cross sell to current customers
Perform customer satisfaction surveys
Collect new data
Clean a Database
Market Research & Campaign Testing
Product Warranty Registration
Service Contract Renewals
WHAT MAKES UP AN OMNI-CHANNEL MULTI-TOUCH MARKETING CAMPAIGN?
ONE-OFF CAMPAIGNS OR MARKETING AUTOMATION
Omni-channel multi-touch campaigns can be set up for a one-off event such as a seminar or trade show booking or put on autopilot for the purpose of lead generation.