DATA IS THE GOLDMINE IN YOUR BUSINESS
3.25 million Consumers move house every year. That’s 6 per minute.
Over 500,000 people die in the UK every year and mailings sent to deceased loved ones is the most common complaint received by the Information Commissioners Office.
Increasing numbers of consumers and businesses are opting out using the Mailing Preference Service (MPS), Telephone Preference Service (TPS) or Fax Preference Service (FPS) to go undercover.
IS YOUR DATA UP-TO-DATE?
On average clients save 40% on mailings because we clean their data before we mail.
Personalised direct mail can gain you a 500% increase in response but only when based on clean data!
WHAT CAN I DO?
Fidelity offers you a FREE data audit with all direct mail and cross media campaigns. Just send us your data and we’ll run a report outlining the quality of your data and how much it will cost to correct it. It doesn’t cost you a penny but we guarantee you will be both shocked and pleased with the results.
If you are, or would like to start collecting data but you’re not sure how best to manage it, contact us and we’ll give you guidance on best practice, data protection and software.
We regularly source postal and email B2B and B2C data for our clients from reliable data owners. If you do not have data of your own then this is the first rung on the ladder to variable data personalisation.