DATA IS THE GOLDMINE IN YOUR BUSINESS
But did you know…
3.25 million Consumers move house every year. That’s 6 per minute.
Over 500,000 people die in the UK every year and mailings sent to deceased loved ones is the most common complaint received by the Information Commissioners Office.
GDPR becomes law in May 2018 and ePrivacy laws are not far behind!
IS YOUR DATA UP-TO-DATE?
On average clients save 40% on mailings because we clean their consumer data before we mail.
Personalised direct mail can gain you a 500% increase in response but only when based on clean data!
NO! WHAT CAN I DO?
Fidelity offers you a FREE DATA AUDIT (see below) with all direct mail and cross media campaigns. Just send us your data and we’ll run a report outlining the quality of your data and how much it will cost to correct it. It doesn’t cost you a penny but we guarantee you will be both shocked and pleased with the results.
DATA COLLECTION & MARKETING
If you haven’t got data but understand its value we can show you how to collect it using various print marketing strategies as well as through digital channels.
We can also show you how to use it to market more effectively and grow your business.
We source B2B and B2C data for our clients from reliable data owners. If you do not have data of your own then this is the first rung on the ladder to find new customers. Consumer data can now be chosen based on a number of demographics; age range, house value, postcode, car ownership, parents etc allowing you to target specific buyer groups in chosen areas – please contact us for a free data search.