DATA IS THE GOLDMINE IN YOUR BUSINESS
But did you know…
3.25 million Consumers move house every year. That’s 6 per minute.
Over 500,000 people die in the UK every year and mailings sent to deceased loved ones is the most common complaint received by the Information Commissioners Office.
GDPR became law in May 2018 and ePrivacy laws are not far behind!
IS YOUR DATA UP-TO-DATE?
On average clients save 40% on mailings because we clean their consumer data before we mail.
Personalised direct mail can gain you a 500% increase in response but only when based on clean data!
NO! WHAT CAN I DO?
Fidelity offers you a FREE DATA AUDIT (see below) with all direct mail and cross media campaigns. Just send us your data and we’ll run a report outlining the quality of your data and how much it will cost to correct it. It doesn’t cost you a penny but we guarantee you will be both shocked and pleased with the results.
DATA COLLECTION & MARKETING
If you haven’t got data but understand its value we can show you how to collect it using various print marketing strategies as well as through digital channels.
We can also show you how to use it to market more effectively and grow your business.
We source B2B and B2C data for our clients from reliable data owners. If you do not have data of your own then this is the first rung on the ladder to find new customers. Consumer data can now be chosen based on a number of demographics; age range, house value, postcode, car ownership, parents etc allowing you to target specific buyer groups in chosen areas – please contact us for a free data search.
If you would like to start database marketing please contact us for a FREE quote on new data or a FREE data audit.
GDPR AND EPRIVACY –
HOW IT WILL CHANGE YOUR BUSINESS MARKETING?
The law changed in May 2018 and ePrivacy is not far behind!
Whether you market to businesses or consumers, it still requires you take action to ensure you are compliant in storing and using customer data or you risk a heavy penalty of up to €10 million, or 2% annual global turnover – whichever is higher.
The new legislation requires you to look at the data you hold, how long you hold it for, for what purpose, the lawful reason for processing it and collect and store consent.
As a data processor we work with you, the data controller, to help you understand what you must do in order to legally market to your existing customers and how you can do so…
FREE data audits for B2C lists
Source GDPR compliant data
GDPR compliant re consenting campaigns
GDPR compliant omni-channel marketing campaigns
One central data store
One central data processor