BLING YOUR PRINT
In a world where it is difficult to gain someone’s attention, let alone keep it, it is important that your printed media is as attractive and attention grabbing as possible so that people not only take notice initially but also retain you and your marketing message. Equally, if you consider yourself as a premium brand, producing standard print is going to leave you disappointed by the results. You need to ‘bling’ your print to convey your brand’s aspirational qualities but with the limited options available via online printers, many small business owners and marketers can be left wondering how they achieve something far better….
So, how do I attract attention with print?
This can be done in a number of ways using different media, finishes and embellishments to create that ‘wow’ factor…
Stand out from the norm
99.9% of printed stuff is on standard paper. Boring. There are hundreds of alternative papers, boards and media available from the slightly lesser used uncoated papers to textured paper, coloured paper, pearlescent and metallic papers, waterproof and wipeable plastics, magnetic paper, craft board… the list goes on. Dark colours look fantastic when combined with white inks.
Think outside the square
99.9% of printed stuff is on standard rectangular paper! Equally boring. Shaped print can be great fun, attract attention and vastly increase retention periods. Go further to create custom dimensional elements such as envelopes, door hangers, flip cards, shaped magnets or boxes which can make great bespoke promotional or bulky mail items for your brand that invite interactivity and retention.
Ah ha! Foiled again…
Adding foiled highlights or floods in gold, silver, metallic, holographic or bright colours can create an expensive look and elevate your brand’s print or packaging way above that of your competitors!
Adding UV varnish highlights will enhance your logo, taking it ‘off the page’. A shine can be added to products or elements that may naturally have a reflective surface to make them stand out from the paper.
Impossible to put down
Make your print so tactile that users will want to stroke it. Adding laminates in either soft-touch or a texture can create tactility perceivable by the eye.