The European paper industry is a world-leader when it comes to sustainably-sourced raw materials, renewable energy and recycling rates.
Yet the myths around paper are still prevalent amongst consumers. A 2019 survey by Two Sides revealed 59% of European consumers believe European forests are shrinking, when in fact they have been growing by an area equivalent to 1,500 football pitches every day. A third of consumers believe paper is a wasteful product and a quarter believe paper is bad for the environment.
Often the source of these misconceptions is the abundance of misleading information about paper and its impact on the environment.
Paper has been the preferred communications medium for 2,000 years. Even in today’s digital world, it continues to be highly effective and, produced, used and disposed of responsibly, is inherently sustainable.
Two Sides seeks to ensure that, by fostering a better understanding of our industry’s environmental credentials, Print and Paper, through its myriad of uses, from commercial applications to the basis of learning and creativity, remains an essential medium for many generations to come.
About Two Sides
Two Sides is a not for profit, global initiative promoting the unique sustainable and attractive attributes of print, paper and paper packaging.
Two Sides’ members span the entire print, paper and packaging value chain including: forestry, pulp, paper, packaging, inks and chemicals, finishing, publishing, printing, envelopes and postal operators.
Find out more at www.twosides.info