Worried about GDPR affecting your marketing success? Fed up with low response rates and even lower ROI? Have your customers stopped listening? Wasting money on non-performing direct mail? Not even using direct mail?!
If the answer to any of the above is ‘yes’ don’t worry – we have the solution!
The modern day challenges for a marketer
The most important job for any marketer is showing a measurable return on their marketing budget. This translates into a busy and effective sales department.
There are many channels to spend your marketing budget on, with some clearly winning more than their fair share for what they return. Over the last ten years digital marketing has very much ruled the day, being seen as the cheaper or easier option, but marketing campaigns shouldn’t be judged by their cost but by their return. If you are acquainted with recent marketing statistics for each marketing channel, you’ll already be ahead of the game in knowing that print outperforms all other channels combined.
With the GDPR slowly taking effect on marketing data, marketers need to become more savvy with the data they have and how they leverage it in order to deliver better return on investment of the same marketing budget.
Print is not a subject all marketers are knowledgeable on and many are unaware of its potential to maximise all the other channels they regularly use. It is also a challenge to measure the outcome and effect of marketing efforts from different channels with data silo’d in separate software or with different providers.
Thankfully those days are over. Our services provide a centralised and joined up approach to offline and online marketing proving delivery, response and return on investment.