It has long been said that print is dead, beaten by email marketing, online and social media but what if that wasn’t true… what if it’s just something we’ve become accustomed to thinking? Could there be a revolution happening in marketing that you’re not in on? Most small business owners and marketers alike are so set on digital that they’re overlooking the obvious…print isn’t dead – it evolved!
Did you know that direct mail response rates took a huge leap in 2016 with a 5.3% response rate to house lists and 2.9% to prospect lists with no other channels cracking 1%! Print has changed and now it’s making a comeback – it’s the quiet channel that nobody is using and therefore has little competition for your target’s attentions. It has the power to disrupt and it is now much in demand as younger marketers realise the power print has to transcend age groups; particularly many online users wanting a digital detox.
Did you know that digital print is the driving force behind same day turnarounds which make reactive marketing possible? The effectiveness of personalised print and relevancy to a target market is driving direct mail which in turn works with digital channels as part of cross media campaign to increase response rates even further.
Did you know that other amazing new print technologies exist; near field communication (NFC) feeds readers into digital media by simply touching a mobile to paper; marketing portals provide brand controlled print materials and are as easy to use as any online software for social media or email marketing. You can see that print has moved on!?
Perhaps it’s time to rethink your marketing… if you’re ignoring print marketing, direct mail or see print as a cost to your business; you might be doing it wrong!
Fidelity work with businesses and marketers to find more successful and effective ways to market through print technology to provide a return on investment, why not give us a call on 01234 907907 to find out what we can do for you.