Printed Xmas cards are a great way to remind customers that you exist and you’ll set yourself apart from your competitors. You can use them to wish your customers a happy Christmas but also make them an offer to drive or win back their business.

It’s proven that print marketing is the most successful channel for getting a response but, even though Christmas card printing isn’t expensive, the postal costs can make it feel like an expensive project. It’s important that you can see a measurable response and a return on your investment so here are some quick tips to use Xmas card printing and ensure many happy returns…

  • Thank your customers for their business by offering them a discount or voucher for a product of service
  • It’s also a good opportunity to reactivate old customers similar to above
  • Make your Xmas card dual purpose by encompassing a novelty loyalty card within your design or just enclose a loyalty card separately
  • Include a voucher code for an online purchase
  • Include tear off coupons to redeem in store
  • Ask them to leave you a review in return for entry into a competition
  • Offer a special gift for them if they fill in the attached refer a friend form
  • Send a card early to gain their interest in a festive product or event, like a Christmas party, with a discount if they book
  • Use our new NFC paper to activate your print and when recipients tap their phone on your card take them online for a fun video message

Measure response

If your Christmas card printing strategy is to encourage customers to come in store make sure you receive the voucher/coupon etc and hold onto it in order to measure your response rate.

If you are encouraging people to go online make sure you set up a way of measuring:

  • set a unique code for this campaign
  • set up a landing page on your website and measure hits in your analytics
  • use QR codes to take customers online to the above page – you can measure response where you set up the code
  • use NFC to activate your print and take users online – it’s app independent on most new phones (even iphones have caught up!) and, again, its measurable
  • ask them to follow you on social media to join a competition and measure new followers

Whatever you do – make sure it is measurable!

Order your Printed Christmas cards here…

Happy Christmas and many happy returns from all at Fidelity.

2017-10-17T11:50:46+00:00

About the Author:

Welcome to my blog - Designing & printing with thinking! Without thinking, print is just ink on paper and the design a wasted expense. As resident 'Print Champion' I love creating content about print and associated marketing channels for other small business owners and marketers. Whilst my articles might not be as polished as a professional writer (please excuse errors) I hope that their content may inspire and inform you enough to improve your own marketing and show what we as a print and marketing service can do for you. If you have any questions - do ask.