TAKE YOUR CUSTOMERS ON A JOURNEY
IS YOUR MARKETING JOINED UP? CAN YOU MEASURE RESPONSE FROM EVERY CHANNEL? CAN YOU SEE WHICH IS PERFORMING BEST?
YOU CAN NOW WITH OUR OMNI-CHANNEL MARKETING CAMPAIGNS!
So, what is omni-channel marketing?
Omni-channel marketing combines personalised direct mail, email marketing, micro-sites and landing pages, PURL’s, mobile SMS and social media channels to create engaging, multi-touch, response-driven customer journeys.
Going one step beyond multi-channel marketing, omni-channel campaigns provide the tools to help brands assess which channels are performing and which are not, allowing you to meet your customers where they are most open. Campaigns can show which recipients came from which channel, funneling new leads and scoring them dependent upon number of visits and stage reached. Omni-channel marketing delivers vastly increased campaign response rates while delivering unparalleled customer insight.
WHAT CAN OMNI-CHANNEL MARKETING BE USED FOR?
All types of marketing campaigns:
In-bound lead generation
Seminar and webinar registration
Invitation to attend an event or trade show
Cross sell to current customers
Perform customer satisfaction surveys
Collect new data
Clean a Database
Market Research & Campaign Testing
Product Warranty Registration
Service Contract Renewals
Multi-touch omni-channel marketing campaigns can be set up for a one-off event such as a seminar or trade show booking or put on autopilot for the purpose of lead generation.