Multi-touch omni-channel marketing campaigns2018-02-22T14:04:15+00:00

TAKE YOUR CUSTOMERS ON A JOURNEY

IS YOUR MARKETING JOINED UP? CAN YOU MEASURE RESPONSE FROM EVERY CHANNEL? CAN YOU SEE WHICH IS PERFORMING BEST?

YOU CAN NOW WITH OUR OMNI-CHANNEL MARKETING CAMPAIGNS!

So, what is omni-channel marketing?

Omni-channel marketing combines personalised direct mail, email marketing, micro-sites and landing pages, PURL’s, mobile SMS and social media channels to create engaging, multi-touch, response-driven customer journeys.

Going one step beyond multi-channel marketing, omni-channel campaigns provide the tools to help brands assess which channels are performing and which are not, allowing you to meet your customers where they are most open. Campaigns can show which recipients came from which channel, funneling new leads and scoring them dependent upon number of visits and stage reached. Omni-channel marketing delivers vastly increased campaign response rates while delivering unparalleled customer insight.

WHAT CAN OMNI-CHANNEL MARKETING BE USED FOR?

All types of marketing campaigns:

  • In-bound lead generation

  • Seminar and webinar registration

  • Loyalty Marketing

  • Invitation to attend an event or trade show

  • Cross sell to current customers

  • Perform customer satisfaction surveys

  • Online questionnaires

  • Product Announcements

  • Collect new data

  • Clean a Database

  • Appointment Reminder

  • Market Research & Campaign Testing

  • Product Warranty Registration

  • Service Contract Renewals

  • Donations

Multi-touch omni-channel marketing campaigns can be set up for a one-off event such as a seminar or trade show booking or put on autopilot for the purpose of lead generation.

WHAT MAKES UP A OMNI-CHANNEL MARKETING CAMPAIGN?

HOW DO WE WORK?

Let’s get your project started.

Let Fidelity help you to achieve your goals and grow your business.

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